Participation Intelligence reads your brand's organic community on YouTube and tells you two things at once. Who is participating with you — the specific humans, the unpaid media layer, the cultural anchors. And where you have permission to participate — the cultural playgrounds your community has opened up for you to enter, with three different ways to get there. Live on YouTube. Reddit next.
Every individual human in your brand's conversation, scored across seven behavioral dimensions. Named. Profiled. Ready to engage.
The Unknown Army. The community anchors. The cascade starters. The people-layer of your brand.
The cultural playgrounds your community has opened up for your brand. Behavioral tribes with their own vibes, rhythms, and reasons for showing up. Named. Mapped. Ready to enter, three different ways.
Where you've earned permission. Where the conversation is already alive. The territory-layer of your brand.
Listening tools count what's being said. Sentiment tools score whether it's positive. Audience tools tell you about segments. None of them tell you who you have, or where you're invited. Participation Intelligence does both.
The questions no one has been able to answer. Until now.
Three reveals about who's inside your community. One reveal about where your community is taking you next.
Every brand has them. The 200 people creating earned reach right now, with names and behavioral fingerprints, not sentiment scores. They are an unpaid media layer most brands cannot see — and therefore cannot activate.
Most brands rely on sentiment scores and aggregated themes. The actual conversation — the specific humans saying specific things in specific places — never reaches them. By the time anything surfaces, the moment is gone.
Most "engagement" is downstream of a few people. Identify them and you identify the gravity wells of your community. Miss them and you miss the leverage.
Your brand doesn't get to choose where it plays. The community already has playgrounds — cultural territories your participants have organized themselves around. Each one is a behavioral tribe with its own vibe, rhythm, and reasons for showing up. Each one is a space your brand has organic permission to enter.
And once we name the playground, we tell you three different ways to get there.
View live participation data from Panda Express and Yerba Madre. The people inside the community, the playgrounds opened up for the brand, and the activation paths between them. New brands rolling in.