We built the infrastructure to find them, score them across seven behavioral dimensions, and tell you exactly what to invite them into. This is not social listening. This is participation detection.
Existing tools measure noise. We measure belonging. Here is what Participation Intelligence reveals that nothing else can.
Deep in your social data, there are people who post about your brand every morning, generate conversation, teach others, and bring new people in. No brief. No payment. No ask. No one knows they exist.
Your brand has a Participation Replacement Index — the share of your community already generating earned reach through genuine participation. Most brands have no idea what this number is. It changes how you allocate budget.
Your participants self-organize into behavioral clusters — Ritual communities, Meaning-Making networks, Cascade starters. Each is a cultural space your brand has organic permission to participate in. The map already exists. You just haven't seen it.
Reach measures how many people see something. Participation Velocity measures who causes others to follow within 72 hours. An 800-follower account with high transmission rate is worth more to your brand than a 500K account with none.
| Participant | Score | Tier | Invitation Recommendation |
|---|---|---|---|
Sactown Randy @sactownrandy · YT · 4.2K | 29/35 | Proto-Ambassador | Early access before Sunday launch |
Morgan Chomps @morganchomps · YT · 8.9K | 26/35 | Proto-Ambassador | Co-create menu copy in his voice |
Yanelisa @yanelisa · YT · 2.1K | 24/35 | Proto-Ambassador | Surprise-and-delight care package |
Jonathan Eats @jonathaneats · YT · 182 | 21/35 | Participant | Invite to Portland regional event |
ASMR Eating Bliss @asmreatingbliss · YT · 11K | 19/35 | Participant | Exclusive ASMR content partnership |
These 23 people are already acting like Panda Express ambassadors. No brief. No payment. No ask. They post with ritual consistency, generate conversation, and bring others in. No one knows they exist. We found them in 30 days.
The Participation Atlas is a living encyclopedia of every documented participation pattern — from marketing campaigns to governance models, open-source movements to cultural rituals. When Participation Intelligence detects a behavioral cluster, it cross-references the Atlas to return the closest historical precedent and the invitation mechanism that worked.
A Participation Audit surfaces your top participants, maps your sub-communities, and delivers a complete strategic activation pipeline. One report. Ready to act on immediately.